Veridian Systems, the principal and sole enabler of Mobile Virtual Network services in Romania, have teamed-up with Business Logic Systems (BLS), a global provider of digital customer value, lifecycle and loyalty management solutions and services.
Announcing the signing of their agreement today, Veridian and BLS plan to support the brands and companies in Romania that are looking to complement and boost their existing core business with a new revenue stream, through virtual mobile communications services powered by the Veridian Platform. The addition of the capabilities that BLS offer on top of Veridian’s commercially operational BSS suite, will enable such Mobile Virtual Network Operators (MVNOs) to proactively and contextually manage the lifecycle of their mobile customers, easing the on-boarding process, automating repeat, up-sell and cross-sell initiatives and motivating retention.
As industry specialists, with a vast experience in the telecommunications market, the integration of the Veridian and BLS platforms will assist companies with a core background in other industries such as Retail, Banking, Entertainment, Pharmaceuticals, Fuel, Energy or Transport, as they look to launch innovative digital services in Romania based on mobile technologies.
The trend of cross-industry convergence is clearly evidenced across Western Europe, Asia and the US where major banks and retailers have successfully launched their own disruptive plays powered by mobile technologies. The global MVNO market continues to grow year on year on the back of this convergence, and according to analysts at Forrester Research, is expected to continue a consistent growth of between 7-10% in each of at least the next 5 years.
The telecommunications industry is a world of fast-paced innovation, high-volume transactional data and an expectation from consumers for high quality service at a low price. Veridian’s services are purposely designed to help companies break into this industry with operational efficiency and to bundle mobile services with their core businesses as the platform for innovative digital strategies. Providing the customer with their connectivity, and a channel that can then be leveraged to contextually communicate with the customer un-intrusively, is seen by many as being the optimal way to protect and grow a core business amongst the emergence of the ‘digital disrupters’, innovative start-ups that are already using mobile technology and completely revolutionising industries.
Discussing the signing of this agreement today, CEO of Veridian, Marian Velicu said:
“Veridian offers a variety of options from managed network connectivity, managed business operations all the way through to a fully managed customer experience to support any brand’s MVNO strategy using its platform. We’re delighted to have the capability that BLS will add to our platform. Their solution for high-volume data processing, aggregation and the use of this data for insight-triggered contextual communication and offer fulfilment will help the MVNOs to maximise the value of their new revenue stream from day 1.”
Richard Lewis, CEO of Business Logic Systems, commented:
“We’re very excited to be teaming-up with Veridian today. Bringing our global industry experience, having deployed our CVM solutions across markets in Europe, Africa and Asia-Pacific over the past 18 years, it’s fantastic to be partnering in the country where our software is developed and maintained and to contribute the benefit of our experience in one of our home nations. At BLS, we have seen the MVNO model succeed in many of the countries we operate and we are fully aligned with the vision that Marian and Veridian have invested in to power the model in Romania. We know that our InTelestage solution will bring value to the MVNOs that work with Veridian, and we’re proud to be part of such digital innovation in Romania.”
About Business Logic Systems (BLS)
Our passion at BLS is to transform customer data into actionable insight, enabling automated data-driven Customer Value Management & Loyalty Programmes that help our partners create greater value for both their customers and their shareholders. With a strong software development background and 18 year experience in loading, processing and working with the growing volumes of data from multiple sources, BLS continue to innovate to provide a range of CVM, Loyalty and VAS solutions tailored to address a range of strategic KPIs and help transform any business from a volume to a value-led approach. BLS has a global client footprint with clients in Africa, Asia Pacific, the Americas and Europe, including major Mobile Operator groups, working to provide both technology and outsourced CVM services to enable an effective, insight-led, data-driven approach to delivering incremental value from the customer base. Discover how BLS CVM solutions and services could help you achieve your targets – get in touch today to arrange your demonstration: Email us at: